OUTPUT DESIGN STUDIO

I am Dejan Šmid. I have a bachelor degree in Media communication studies. My career started over a decade ago in advertising agencies, where I’ve worked as a graphic designed and art director. I’ve been running Output design studio since 2015.

As a full stack designer I help clients with branding. This includes branding strategy, visual identity and implementation in both digital and print media.

I believe there is no good design without diving deep in understanding the problem of the client. That is why my projects always start out with a deep research. Then we work with the client to define communication goals and brand’s vision and mission. After that phase we make a plan for execution, bringing together copywriters, photographers and other specialist, needed for realisation.

Our client list consist of domestic appliances maker Gorenje, energy provider ECE, Slovenian national Paralympic committee, advertising agencies, small business and start-ups.

OUTPUT – STUDIO ZA GRAFIČNO OBLIKOVANJE

Sem Dejan Šmid, diplomiran medijski komunikolog. S področjem vizualnih komunikacij se ukvarjam več kot desetletje. Karierno pot sem pričel kot grafični oblikovalec v oglaševalski agenciji Kraft&Werk, nato pa kot art direktor v agenciji Zadrga. Od leta 2015 vodim samostojni studio za vizualne komunikacije. 

Ukvarjam se z izgradnjo blagovnih znamk, od strategije do celostne grafične podobe vključno z izvedbo tako v tiskanih kot v spletnih medijih. 

Verjamem, da dobro oblikovanje nastane kot rezultat globjega razumevanje potreb naročnika. Zato se projekti praviloma začnejo s poglobljeno analizo področja, na katerem deluje naročnik. Nato skupaj z naročnikom definiramo komunikacijske cilje ter vizijo in poslanstvo blagovne znamke. Sledi načrt za implementacijo ter realizacija.

Pri svojem delu tesno sodelujem z vrhunskimi strokovnjaki v različnih industrijah in organizacijah. Naše stalne stranke so Gorenje, ECE – energija prihodnosti, Zveza za šport invalidov – paraolimpijski komite Slovenije, Quadro (Teta Frida), oglaševalske agencije, kreativni posamezniki ter start-up podjetja.

Education

University Degree of Media Cummunications Science

University of Maribor – 2008

Graduation

Gimnazija Celje Center – 2003

Experience

CEO & Founder

Output Visual Communications 2015 – Current

Art Director

Zadrga Agency 2013 – 2015

Graphic Designer

Kraft & Werk Agency 2008 – 2013

Graphic Designer

Student frelance work  2004 – 2008

“To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.”
Paul Rand

What I enjoy doing? / Kaj najraje delam?

We are multidisciplinary studio with a passion for design in print media.

Branding / znamčenje100%
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Brand Strategy / strategija blagovne znamke95%
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Package design / embalaže90%
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Design for events / oblikovanje za dogodke80%
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Web design / spletno oblikovanje75%
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Photo manipulation / manipulacija fotografij85%
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Infographics / infografike80%
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Photography / fotografija70%
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Clients

I help smart clients achieve their business goals by finding the right solutions for their communication needs. We have developed deep relationships working on the strategic level of their business.

Strankam pomagam pri doseganju poslovnih ciljev tako, da skupaj najdemo ustrezne komunikacijske rešitve. Z večino smo tako spletli tesne odnose, ki presegajo zgolj pogovore o oblikovanju, saj posegajo na strateški nivo njihovega poslovanja.