OUTPUT DESIGN STUDIO
I am Dejan Šmid. I have a bachelor degree in Media communication studies. My career started over a decade ago in advertising agencies, where I’ve worked as a graphic designed and art director. I’ve been running Output design studio since 2015.
As a full stack designer I help clients with branding. This includes branding strategy, visual identity and implementation in both digital and print media.
I believe there is no good design without diving deep in understanding the problem of the client. That is why my projects always start out with a deep research. Then we work with the client to define communication goals and brand’s vision and mission. After that phase we make a plan for execution, bringing together copywriters, photographers and other specialist, needed for realisation.
Our client list consist of domestic appliances maker Gorenje, energy provider ECE, Slovenian national Paralympic committee, advertising agencies, small business and start-ups.
OUTPUT – STUDIO ZA GRAFIČNO OBLIKOVANJE
Sem Dejan Šmid, diplomiran medijski komunikolog. S področjem vizualnih komunikacij se ukvarjam več kot desetletje. Karierno pot sem pričel kot grafični oblikovalec v oglaševalski agenciji Kraft&Werk, nato pa kot art direktor v agenciji Zadrga. Od leta 2015 vodim samostojni studio za vizualne komunikacije.
Ukvarjam se z izgradnjo blagovnih znamk, od strategije do celostne grafične podobe vključno z izvedbo tako v tiskanih kot v spletnih medijih.
Verjamem, da dobro oblikovanje nastane kot rezultat globjega razumevanje potreb naročnika. Zato se projekti praviloma začnejo s poglobljeno analizo področja, na katerem deluje naročnik. Nato skupaj z naročnikom definiramo komunikacijske cilje ter vizijo in poslanstvo blagovne znamke. Sledi načrt za implementacijo ter realizacija.
Pri svojem delu tesno sodelujem z vrhunskimi strokovnjaki v različnih industrijah in organizacijah. Naše stalne stranke so Gorenje, ECE – energija prihodnosti, Zveza za šport invalidov – paraolimpijski komite Slovenije, Quadro (Teta Frida), oglaševalske agencije, kreativni posamezniki ter start-up podjetja.
Education
University Degree of Media Cummunications Science
University of Maribor – 2008
Graduation
Gimnazija Celje Center – 2003
Experience
CEO & Founder
Output Visual Communications 2015 – Current
Art Director
Zadrga Agency 2013 – 2015
Graphic Designer
Kraft & Werk Agency 2008 – 2013
Graphic Designer
Student frelance work 2004 – 2008
“To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.”
Paul Rand
What I enjoy doing? / Kaj najraje delam?
We are multidisciplinary studio with a passion for design in print media.
Clients
I help smart clients achieve their business goals by finding the right solutions for their communication needs. We have developed deep relationships working on the strategic level of their business.
Strankam pomagam pri doseganju poslovnih ciljev tako, da skupaj najdemo ustrezne komunikacijske rešitve. Z večino smo tako spletli tesne odnose, ki presegajo zgolj pogovore o oblikovanju, saj posegajo na strateški nivo njihovega poslovanja.
