There is a lot to do when your baby arrives!
Gorenje Baby Collection
Z Gorenjem, natačneje z oddelkom malih gospodinjskih aparatov, sodelujem skoraj od začetka samostojne poti in v teh letih smo spletli precej tesen odnos. Eden izmed največjih projektov je bila zasnova linije Baby Collection. Gre za linijo izdelkov, ki lajšajo življenje staršem.
Pri zasnovi blagovne znamke smo izhajali iz celostne podobe Gorenje Life Simplified, ki pa smo jo s svetlejšimi pastelnimi odtenki nekoliko zmehčali. Veliko pozornost smo posvetili tudi infografiki, s pomočjo katere smo tako na embalažah kot na promocijskih materailih poudarili prijaznost za uporabo.
Gorenje Baby Collection
When we started a studio in 2015, our first big client was Gorenje SDA (Small Domestic Appliances) and we’ve been working together ever since. One of our biggest project was branding for Baby Collection – a line of products that make parent’s life easier.
As a starting point, we took Gorenje Life Simplified corporate identity. To make this line friendlier, we made corporate teal color a little bit lighter. To communicate product’s ease of use, we’ve put a special attention to the infographics that was used in both brochures and the product’s packaging.
Details
Promotion
Packaging
